Peachy Beach Boutique
Commercial photo shoot
Fashion look book
London
Brief: Photograph Peachy Beach’s new collection – resulting images to be used to launch new website.
When Peachy Beach approached me they already had a very tight deadline set, as their launch date was fixed, and asked me to come up with a simple yet modern concept that would showcase the new collection and set the tone for their website.
Inspired by my time in Tokyo I used fresh bamboo leaves to create images with a light and crisp feel. The minimalistic, clean set up meant we were able to shoot 40 garments in one morning and allowed us to meet the deadline for the launch.